Our strategy is to work with young people both boys and girls, women and vulnerable people (people with special needs) to build confidence for a sustainable future. Within the strategy, we have the ambition to transform the lives of people. Being involved with the community and our partners in our work are central to our strategy and achieving our ambition.

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All over the world, women and girls suffer discrimination in education, health, work, and family life. Building confidence for a sustainable future for the women, girls and vulnerable children cannot be realized without a specific focus on achieving gender equality.

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All our programmes will focus on building confidence for a sustainable future

We will:

• Support girls to stay in education, end early marriage by transforming attitudes and behaviours that deny girls their rights to education
• ensure that 100% of our programmes focus on significantly advancing gender equality by tackling the root causes of discrimination
• In this rapidly-changing world, disadvantaged children, girls, women and people living with disabilities face increasing marginalisation. All our work will focus on reaching vulnerable and excluded children, particularly girls, where their rights are most violated. Children are living on city streets, in slums and in villages, or migrating to seek safety, opportunity or shelter. We must be where they are and enable them to realise their rights.

​To achieve our ambition, we will build upon existing partnerships and seek out new opportunities for collaboration, in order to expand our reach and grow the girls’ rights movement.

We will:

• Work through local organisations and movements, building capacity and strengthening communities’ own influencing
• Collaborate through local, regional, national and global partnerships, working with the private sector, international institutions and other organisations who share our goals
• We will influence greater change at local, national and global levels  
• To transform the lives of children, girls and women including people living with disabilities, we will strengthen our influence at all levels: from local, regional, national and global organisations. We will use the knowledge gained through our work to push for better solutions to poverty, education and real progress in gender equality.